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The Core Philosophy: Why Market Research is Non-Negotiable
Avoid Guessing: Offering a service without market research is just guessing, which usually leads to failure.
Prevent Wasted Time: Without research, you can waste weeks or months building a gig that was never going to work due to no demand.
It's About Approach, Not You: Failure to get orders is often due to a poor approach (no research), not a lack of skill or that freelancing "isn't for you."
The Key to Scaling: Proper market research is the difference between a flop and a business that scales to $10K+ per month.
Your First Job: Market research is the first and most critical job of a freelancer. If you get this wrong, no amount of gig optimization can save you.
The Step-by-Step Market Research Process
Step 1: Define Your Service & Analyze the Main Category
Start with a Broad Search: Type your general service (e.g., "website design") into Fiverr's search bar to see the total number of results.
Drill Down into Sub-Categories: A broad category contains many sub-categories. Click on gigs to identify their specific categories (e.g., "WordPress," "UI/UX design," "Website Builder").
Identify Your True Competition: The number of results in your specific sub-category (e.g., 7,900 for "UX design" vs. 120,000 for "website design") is your actual competition.
Step 2: Assess Demand & Viability on the Search Page
Check Seller Review Density: Scroll down the first page of search results. If the majority of sellers have a good number of reviews (e.g., well above 100), it indicates strong, consistent demand.
Beware of Low-Review Sellers on Page 1: If the first page has sellers with only a few reviews, it's a red flag that demand may be low.
Identify and Ignore Ads: Sellers marked as "Ad" are paying for placement. Disregard them for your initial research as they are not organically ranking and do not represent the natural market.
Step 3: Select & Analyze Top Competitors
Choose 2-3 Organic Sellers: Pick 2-3 sellers who are ranking organically (not ads) on the first page of your sub-category.
Ideal Competitor Profile: Look for sellers with:
A substantial number of reviews (100+ is a good benchmark).
A starting price you aspire to charge (e.g., ~$100+, not a low-ball $30 price).
Analyze Key Gig Metrics:
Orders in Queue: A high number (e.g., 18) is a direct indicator of high, current demand.
Pricing Tiers: Analyze their basic, standard, and premium package prices to understand what the market bears.
Step 4: Deep Dive into Competitor Performance
Analyze Review Frequency: Scroll to the "Most Recent" reviews. This shows how often the seller is completing and delivering orders.
Example: Reviews left 13 hours, 22 hours, 1 day ago, etc., indicate a high volume of weekly orders.
Account for Non-Reviewers: Understand that not all buyers leave reviews. The speaker's estimate is about 60-70%. Use the visible reviews to estimate total order volume.
Use Fiverr's Price Point Feature: This shows what past buyers actually spent. This reveals which packages (basic, standard, premium) are most popular and the seller's potential weekly/monthly revenue.
Key Principles for Interpreting Your Research
Validate Your Service Idea: Research will tell you definitively if your skilled service is worth offering on Fiverr. Some skills simply don't have enough demand.
Avoid Oversaturated Niches: If a sub-category has an extremely high number of competitors (e.g., 74,000), it may be too saturated for a new seller to enter easily.
Avoid Low-Demand Niches: If the first page of results is filled with sellers who have very few reviews, demand is low. Do not create a gig for this specific service.
Pivot for Low-Demand Skills: If your specific skill (e.g., "Framer websites") has low demand, bundle it into a more generalized, in-demand gig (e.g., "Wix and Framer Websites").
The "No Competition" Trap is a Trap: Just because no one else is offering a service doesn't mean it's a good idea. It often means there is no market for it (as proven by the speaker's failed "bulk video package" experiment).
The Ultimate Goal of Research: To build a service that is aligned with demand, strategically positioned, and actually wanted by buyers.
Post-Research: Gig Creation & Packaging
Learn from Competitors for Packaging: Once you've validated demand, use your selected competitors' gigs as a blueprint for:
Package names and structure.
Gig thumbnail design.
Supporting documents in the gig gallery.
Gig titles and tags.
Step 1: Choose Your Service & Analyze the Category Page
Define Your Service: Start by deciding on your specific service (e.g., graphic design, video animation).
Browse Fiverr Categories: Navigate to the relevant category and subcategory on Fiverr (e.g.,
Video & Animation>Social Media Videos).Use the Category Page for Research: The URL of this subcategory page is a goldmine for keywords, as Fiverr is already optimized to rank for these terms in search engines.
Step 2: Use the "Keywords Everywhere" Tool
Install the Tool: Get the "Keywords Everywhere" browser add-on (available for Chrome and Firefox). This is the primary tool demonstrated.
Find Keywords for the Category URL:
Go to your chosen Fiverr subcategory page.
Click the Keywords Everywhere extension.
Select the option to find "organic ranking keywords" for that URL.
This reveals a list of keywords that the page ranks for on Google, along with crucial data:
Search Volume: How many people search for this term monthly.
SERP Position: The page's ranking position for that keyword.
Trending Percentage: How much the keyword's popularity has recently increased/decreased.
Step 3: Analyze & Select Relevant Keywords
Focus on High-Volume & Relevant Terms: From the generated list, identify keywords with a good search volume that are directly relevant to the service you plan to offer.
"Favorite" Your Choices: Use the "star" function in Keywords Everywhere to save your selected keywords for easy access later. You can export this list to a spreadsheet or document.
Step 4: Analyze Best-Selling Gig Titles
Identify Top Performers: On the Fiverr subcategory page, sort gigs by "Best Selling."
Reverse-Engineer Success: Analyze the titles of the top-ranking gigs to identify common keywords, service types, and niches (e.g., "motivational videos," "UGC content for TikTok").
This reveals what services are in high demand and what wording successful sellers are using.
Step 5: Deep-Dive with Google Searches
Search for Promising Keywords: Take the keywords you found from best-selling gigs (e.g., "motivational videos") and search for them on Google.
Leverage Keywords Everywhere Widgets: When you search on Google, Keywords Everywhere will provide additional data and widgets:
Search Volume & CPC Data: Appears below the search bar.
Google Autocomplete/Suggestions: Provides other popular related searches.
Trending & Related Keywords: Widgets on the search results page show what's currently popular and semantically related terms.
Long-Tail Keywords: Click the "find long tail keywords" button in the widget to get hundreds of specific, less competitive phrases (e.g., "short motivational videos for YouTube shorts").
Step 6: Apply Keywords to Your Fiverr Gig
Gig Title: Incorporate the most important, high-search-volume keywords here (e.g., "I will create short motivational videos for YouTube").
Gig Description: Weave the relevant keywords and phrases naturally into your description and FAQ section.
Search Tags: Use the keywords you've collected as your gig's search tags. The video shows examples like "motivation," "motivational," "inspiration," "inspirational," and platform names like "TikTok."
Gig Metadata: Select the primary platform of expertise (e.g., Instagram, TikTok) based on your keyword research.
Based on the Hindi transcript, here are the key educational points for conducting niche research on Fiverr:
Part 1: The Purpose & Importance of Niche Research
Who is this for? Niche research is crucial for three types of people:
Beginners: Those who have a skill but don't know the specific, high-demand services to offer.
Existing Sellers: Those who already have a skill but want to find sub-niches with low competition and high revenue.
Aspiring Agency Owners: Those who want to get into outsourcing—finding clients and having other freelancers deliver the service.
Core Goal: The ultimate aim is to find a niche where your gig has a high chance of ranking, leading to more orders.
Part 2: The Step-by-Step Niche Research Process
Step 1: Start with Broad Categories
Go to Fiverr and browse the main categories (e.g., Graphic Design, Digital Marketing, Writing, Video & Animation).
Understand that each main category contains many sub-categories (sub-niches).
Step 2: Drill Down into Sub-Categories
Click on a main category that matches your skill (e.g., Video & Animation).
Explore the various sub-categories within it (e.g., Video Editing, Intros & Outros, Character Animation).
The goal is to move from a broad, high-competition category to a more specific sub-category.
Step 3: Analyze the Competition Level
Key Metric: Look at the number of total gigs in a sub-category.
Example: "Video Editing" has ~64,000 gigs (Very High Competition).
Example: "Intros & Outros" has ~10,800 gigs (Lower, but still substantial).
A lower number of gigs generally means lower competition, making it easier for a new gig to rank.
Step 4: Assess Demand & Profitability
Check Seller Levels: Click on "Seller Details" within a category.
Look for the number of Level One, Level Two, and Top-Rated Sellers.
Why this matters: A high number of sellers at advanced levels indicates that there is consistent demand and revenue potential in this niche. People are successfully making money here.
Analyze Individual Gigs:
Open gigs in your chosen sub-category.
Check if new sellers (with no level) are getting orders. This is a very strong positive signal that the algorithm is promoting new gigs in this niche and that buyers are active.
Look at the pricing of basic, standard, and premium packages to gauge revenue potential.
Step 5: Find a "Sweet Spot" Sub-Niche
The ideal sub-niche has:
Low Competition: A manageable number of total gigs.
Proven Demand: Evidence of new and existing sellers getting orders.
Revenue Potential: Presence of high-level sellers, indicating people are making good money.
Example from the Video: Instead of the massive "Logo Design" category (300,000+ gigs), the presenter finds "Signature Logos" with only ~8,300 gigs. This sub-niche has a healthier balance of Top-Rated, Level 2, and Level 1 sellers, making it a more viable target.
Part 3: Mindset and Pro Tips
Process Over Copying: Don't just copy the niches shown. Focus on understanding and applying the process to find your own ideal niche based on your skills.
Time Investment is Crucial: The more time you invest in thorough research upfront, the higher your chances of success later. It's better to spend time here than to struggle with ranking later.
Niche First, Keywords Second: This video focuses on finding the right service category (niche). The next step (covered in a follow-up video) is to use keyword research to optimize your gig within that chosen niche. A good niche makes keyword research much easier and more effective.
Actionable Homework Assignment
After watching, you are tasked to do your own niche research.
Come back to the video and comment with your findings:
What main category did you explore?
What sub-niche did you find?
How many total gigs are in that sub-niche?
How many Top-Rated, Level 2, and Level 1 sellers are there?
Of course. Here is a detailed breakdown of every educational point from the Hindi-language video on Fiverr keyword research and gig ranking.
Core Philosophy: The Importance of Keyword Research
Keyword Research is Foundational: Proper keyword research is the first and most critical step to getting orders and ranking your gig. Without it, your gig will not be visible.
Target What Buyers Search For: Your gig's success depends on appearing in searches for terms that real buyers are using, not just terms you think are correct.
The Step-by-Step Keyword Research Process
Step 1: Analyze and Correct Existing Gig Mistakes
Avoid Multiple Services in One Gig: A major mistake is offering multiple, broad services (e.g., web scraping, data entry, lead generation) in a single gig. This confuses Fiverr's algorithm and potential buyers.
The Solution: One Gig, One Niche: Create separate, dedicated gigs for each distinct service you offer. For example, one gig for "web scraping," another for "virtual assistant," etc.
Analyze Your Current Tags: The first place to check for problems is your gig's tags. They reveal if you are targeting the right keywords.
Step 2: Use Fiverr's Search Bar for Research
Start with Fiverr's Suggestions: Begin your research by typing a broad keyword (e.g., "web") into Fiverr's search bar. The autocomplete suggestions are keywords that buyers are actively searching for.
Check the Competition for Each Keyword: Click on a suggested keyword to see how many other services ("servants available") are listed for it. A high number means high competition.
Test All Your Potential Tags: For every tag you plan to use, search for it individually on Fiverr to see:
If Fiverr suggests it (indicating it's a popular search term).
The level of competition (number of services).
Step 3: Find Low-Competition, High-Opportunity Keywords
Prioritize Fiverr-Suggested Keywords: Keywords that appear in Fiverr's search suggestions are the most valuable to target, as they have proven demand.
Look for "Lucrative" Keywords: The goal is to find keywords that are suggested by Fiverr and have a low number of competing services. This is the sweet spot.
Use Custom, Long-Tail Keywords: If a buyer might search for a specific phrase like "website scraping," use it as a tag even if Fiverr doesn't suggest it. The video shows an example where a custom keyword had only one competing service, creating a huge opportunity.
Combine Broad and Specific Terms: Search for variations and combinations of your main service (e.g., "data scraping," "web scraping Python") to uncover less competitive niches.
Implementing Research: Optimizing Your Gig
Complete Gig Overhaul (If Needed): If your current gig is targeting broad, high-competition keywords and offering multiple services, the best solution is often to:
Change the Gig Title: Create a new title based on your keyword research.
Change the Tags: Replace all old tags with the new, researched, low-competition keywords.
Change the Description: Rewrite the description to focus solely on the one service you are now targeting.
The Title is Your Anchor: Your primary keyword should be prominently placed in your gig title. This forms the core of what your gig is about for the algorithm.
Create a New Gig as an Alternative: Instead of updating a non-performing gig, you can create a brand new gig from scratch with a properly researched title and tags. This can sometimes be more effective for ranking.
Key Principles and Final Advice
Avoid Highly Competitive Tags at First: As a new seller, avoid targeting only the most common and highly competitive keywords (e.g., "data entry"). You will be lost among thousands of others.
The Sequence of Visibility: First, your gig must appear in search results through proper keyword targeting. Only after that do factors like gig images and description play their role in converting clicks into orders.
Methodical Approach is Key: The process is not about guessing but about a systematic method: research Fiverr's suggestions -> check competition -> find low-competition keywords -> build your gig around them.
Summary of Common Mistakes and Their Solutions
| Mistake | Solution |
|---|---|
| Offering multiple unrelated services in one gig. | Create separate, niche-specific gigs for each service. |
| Using high-competition, generic keywords. | Use Fiverr's search to find suggested keywords with lower competition. |
| Not using Fiverr's autocomplete suggestions. | Base your primary keywords on what Fiverr suggests to buyers. |
| Ignoring custom/long-tail keywords. | Research and use specific phrases buyers might use, even if not suggested by Fiverr. |
| Having an inconsistent gig focus (title, tags, description don't match). |
Based on the Hindi transcript, here are the key educational points for conducting niche research on Fiverr:
Based on the Hindi transcript, here are the key educational points for conducting niche research on Fiverr:
Part 1: The Purpose & Importance of Niche Research
Who is this for? Niche research is crucial for three types of people:
Beginners: Those who have a skill but don't know the specific, high-demand services to offer.
Existing Sellers: Those who already have a skill but want to find sub-niches with low competition and high revenue.
Aspiring Agency Owners: Those who want to get into outsourcing—finding clients and having other freelancers deliver the service.
Core Goal: The ultimate aim is to find a niche where your gig has a high chance of ranking, leading to more orders.
Who is this for? Niche research is crucial for three types of people:
Beginners: Those who have a skill but don't know the specific, high-demand services to offer.
Existing Sellers: Those who already have a skill but want to find sub-niches with low competition and high revenue.
Aspiring Agency Owners: Those who want to get into outsourcing—finding clients and having other freelancers deliver the service.
Core Goal: The ultimate aim is to find a niche where your gig has a high chance of ranking, leading to more orders.
Part 2: The Step-by-Step Niche Research Process
Step 1: Start with Broad Categories
Go to Fiverr and browse the main categories (e.g., Graphic Design, Digital Marketing, Writing, Video & Animation).
Understand that each main category contains many sub-categories (sub-niches).
Step 2: Drill Down into Sub-Categories
Click on a main category that matches your skill (e.g., Video & Animation).
Explore the various sub-categories within it (e.g., Video Editing, Intros & Outros, Character Animation).
The goal is to move from a broad, high-competition category to a more specific sub-category.
Step 3: Analyze the Competition Level
Key Metric: Look at the number of total gigs in a sub-category.
Example: "Video Editing" has ~64,000 gigs (Very High Competition).
Example: "Intros & Outros" has ~10,800 gigs (Lower, but still substantial).
A lower number of gigs generally means lower competition, making it easier for a new gig to rank.
Step 4: Assess Demand & Profitability
Check Seller Levels: Click on "Seller Details" within a category.
Look for the number of Level One, Level Two, and Top-Rated Sellers.
Why this matters: A high number of sellers at advanced levels indicates that there is consistent demand and revenue potential in this niche. People are successfully making money here.
Analyze Individual Gigs:
Open gigs in your chosen sub-category.
Check if new sellers (with no level) are getting orders. This is a very strong positive signal that the algorithm is promoting new gigs in this niche and that buyers are active.
Look at the pricing of basic, standard, and premium packages to gauge revenue potential.
Step 5: Find a "Sweet Spot" Sub-Niche
The ideal sub-niche has:
Low Competition: A manageable number of total gigs.
Proven Demand: Evidence of new and existing sellers getting orders.
Revenue Potential: Presence of high-level sellers, indicating people are making good money.
Example from the Video: Instead of the massive "Logo Design" category (300,000+ gigs), the presenter finds "Signature Logos" with only ~8,300 gigs. This sub-niche has a healthier balance of Top-Rated, Level 2, and Level 1 sellers, making it a more viable target.
Step 1: Start with Broad Categories
Go to Fiverr and browse the main categories (e.g., Graphic Design, Digital Marketing, Writing, Video & Animation).
Understand that each main category contains many sub-categories (sub-niches).
Step 2: Drill Down into Sub-Categories
Click on a main category that matches your skill (e.g., Video & Animation).
Explore the various sub-categories within it (e.g., Video Editing, Intros & Outros, Character Animation).
The goal is to move from a broad, high-competition category to a more specific sub-category.
Step 3: Analyze the Competition Level
Key Metric: Look at the number of total gigs in a sub-category.
Example: "Video Editing" has ~64,000 gigs (Very High Competition).
Example: "Intros & Outros" has ~10,800 gigs (Lower, but still substantial).
A lower number of gigs generally means lower competition, making it easier for a new gig to rank.
Step 4: Assess Demand & Profitability
Check Seller Levels: Click on "Seller Details" within a category.
Look for the number of Level One, Level Two, and Top-Rated Sellers.
Why this matters: A high number of sellers at advanced levels indicates that there is consistent demand and revenue potential in this niche. People are successfully making money here.
Analyze Individual Gigs:
Open gigs in your chosen sub-category.
Check if new sellers (with no level) are getting orders. This is a very strong positive signal that the algorithm is promoting new gigs in this niche and that buyers are active.
Look at the pricing of basic, standard, and premium packages to gauge revenue potential.
Step 5: Find a "Sweet Spot" Sub-Niche
The ideal sub-niche has:
Low Competition: A manageable number of total gigs.
Proven Demand: Evidence of new and existing sellers getting orders.
Revenue Potential: Presence of high-level sellers, indicating people are making good money.
Example from the Video: Instead of the massive "Logo Design" category (300,000+ gigs), the presenter finds "Signature Logos" with only ~8,300 gigs. This sub-niche has a healthier balance of Top-Rated, Level 2, and Level 1 sellers, making it a more viable target.
Part 3: Mindset and Pro Tips
Process Over Copying: Don't just copy the niches shown. Focus on understanding and applying the process to find your own ideal niche based on your skills.
Time Investment is Crucial: The more time you invest in thorough research upfront, the higher your chances of success later. It's better to spend time here than to struggle with ranking later.
Niche First, Keywords Second: This video focuses on finding the right service category (niche). The next step (covered in a follow-up video) is to use keyword research to optimize your gig within that chosen niche. A good niche makes keyword research much easier and more effective.
Process Over Copying: Don't just copy the niches shown. Focus on understanding and applying the process to find your own ideal niche based on your skills.
Time Investment is Crucial: The more time you invest in thorough research upfront, the higher your chances of success later. It's better to spend time here than to struggle with ranking later.
Niche First, Keywords Second: This video focuses on finding the right service category (niche). The next step (covered in a follow-up video) is to use keyword research to optimize your gig within that chosen niche. A good niche makes keyword research much easier and more effective.
Actionable Homework Assignment
After watching, you are tasked to do your own niche research.
Come back to the video and comment with your findings:
What main category did you explore?
What sub-niche did you find?
How many total gigs are in that sub-niche?
How many Top-Rated, Level 2, and Level 1 sellers are there?
After watching, you are tasked to do your own niche research.
Come back to the video and comment with your findings:
What main category did you explore?
What sub-niche did you find?
How many total gigs are in that sub-niche?
How many Top-Rated, Level 2, and Level 1 sellers are there?
Key Takeaways & Pro Tips
Focus on High-Demand Platforms: The research showed that for "motivational videos," YouTube has significantly higher search volume than Instagram or TikTok. For "UGC," TikTok and Instagram are the primary platforms. Let the data guide your focus.
Avoid Irrelevant Keywords: If the data shows no search volume for a term (e.g., "motivational videos Facebook"), do not waste space including it in your gig.
Data Over Assumption: Always use the tool to check the actual search volume and trends for a keyword before deciding to target it. Don't assume what buyers are searching for.
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